Opt-in Myths and Tips for Better Forms & Surveys
Form owners in general have high standards for their form visitors. The ideal customer reads carefully and understands the instructions, but the reality doesn’t end up that way all the time. Form visitors often miss essential instructions that lead to mistakes, unintended results, or receiving email without a specific opt-in.
What is Opting-in?
Opt-in means that the individual agrees to receive email or other communication from the organization.
- Can a salesperson opt-in a customer?
- Is it acceptable to assume opting-in unless the customer opts-out?
- Does it require a signature?